Book Talk: MEME WARS

The Untold Story of the Online Battles Upending Democracy in America

Join Amelia Acker in conversation with authors Joan Donovan and Emily Dreyfuss about their new book, MEME WARS, in-person at the Internet Archive, October 14 @ 6pm.

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Purchase your copy of MEME WARS from The Booksmith.

Memes have long been dismissed as inside jokes with no political importance. Nothing could be further from the truth. Memes are bedrock to the strategy of conspiracists such as Alex Jones, provocateurs like Milo Yiannopoulos, white nationalists like Nick Fuentes, and tacticians like Roger Stone. While the media and most politicians struggle to harness the organizing power of the internet, the “redpill right” weaponizes memes, pushing conspiracy theories and disinformation into the mainstream to drag people down the rabbit hole. These meme wars stir strong emotions, deepen partisanship, and get people off their keyboards and into the streets–and the steps of the US Capitol.

MEME WARS is the first major account of how “Stop the Steal” went from online to real life, from the wires to the weeds. Leading media expert Joan Donovan, PhD, veteran tech journalist Emily Dreyfuss, and cultural ethnographer Brian Friedberg pull back the curtain on the digital war rooms in which a vast collection of anti-establishmentarians bond over hatred of liberal government and media. Together as a motley reactionary army, they use memes and social media to seek out new recruits, spread ideologies, and remake America according to their desires.

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Book Talk: MEME WARS
October 14 @ 6:00pm PT
IN-PERSON at Internet Archive, 300 Funston Avenue, San Francisco
Register now for the in-person event

2 thoughts on “Book Talk: MEME WARS

  1. Gerard Cooper

    And in the end the experts will no doubt side with the anti-free speech groups and justify it as it protects their own ideologies from scrutiny.

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