The following discussion between writer Caralee Adams and book historian Allie Alvis is part of our Vanishing Culture series, highlighting the power and importance of preservation in our digital age. Read more essays online or download the full report now.

Like many in the early days of Instagram, Allie Alvis shared what they had for dinner or funny things they encountered on their personal account. It was in Edinburgh, Scotland, when pursuing their master’s degree in book history that they were inspired to post about the university’s incredible book collection, library and items from the used and antiquarian bookshop where they worked.

“To my surprise, people really, really enjoyed it,” said Alvis, of videos and photos they curated of delicately paging through rare books. “I started getting questions from friends and family. And then it just sort of picked up steam with institutions and bookish colleagues following me. I have no idea how I ended up at 255,000 followers now.”

The self-described “pink-haired book historian” mainly posts on Instagram (@Book_Historia), but also is active on TikTok, X, Bluesky, Tumblr, Threads and Facebook. Alvis aims to share something new at least once a week, in addition to working as curator of special collections at the Winterthur Museum, Garden and Library in Winterthur, Delaware.

Alvis said they never set out to become a super popular influencer, but they enjoy sharing their passion for rare books and educating the public.

“It’s been a crazy ride that my followers have grown to such an extent,” they said. “It really has been a grand experiment.”

Among the most popular items they’ve recently shared: a French sample book of foil ornaments from the late 19th century. “It’s just delicious—sparkly, metal. It’s just to die for,” they said.

Alvis’s posts are filled with descriptive narration and an authentic reverence for the historic books they present. They maintain that there’s more to a rare book than what’s on its pages. There’s history behind the author who wrote it, the place where it was made, and the materials used to make it.

Check out Allie Alvis on Instagram: https://www.instagram.com/book_historia

“Because that history remains, you want to preserve it,” Alvis said. “You want to keep it in the best possible condition so other people can learn from it.”

Having materials online means that people from all parts of the world can view them without having to travel, which is good for the environment. It’s also useful in knowledge sharing and teaching to have access from beyond your local library, said Alvis, who has a bachelor’s degree in linguistics from the University of Kansas, a master’s of science in book history at the University of Edinburgh and master’s of science in information management from the University of Glasgow.

“I approach digital initiatives from an access standpoint,” Alvis said. “I love that digitization and the Internet Archive gives more people access to materials—and that helps to preserve it.”

Whether putting together scholarly articles or a social media post, Alvis turns to many sources in their research—including the Internet Archive. They especially appreciate the ephemeral material that it has preserved, digitized and made freely available, along with the vast collection of books.

“I have my library reference books at home and in the office, but sometimes that one book you need that one page from is just out of reach,” Alvis said. “The short-time lending option on the Internet Archive has saved me so many times.”

In their work curating decorative arts and art history, some objects are easier to capture through scanning than others. For example, it can be challenging for digital preservation to reflect the dimensionality of button samples, metal ornaments, or perfume labels. But it is useful with wallpaper samples or other flat objects. There are also limits because of the sheer volume of material and limited resources.

Alvis said librarians, academics, booksellers, and book collectors are embracing digitization and social media as tools to both further knowledge and highlight collections. Many also now understand that access is an important part of preservation.

“It would be amazing if everything could be scanned—but there is just so much of it,” Alvis said.

Still, as a librarian, Alvis said, much has been saved—and for that, they’re thankful: “It is only because previous generations have preserved this material—to the extent that they have—that I have work.”