Tag Archives: Political TV Ad Archive

TV News Record: Glorious ContextuBot making progress

A round up on what’s happening at the TV News Archive by Katie Dahl and Nancy Watzman.

This week, we present an update on the video context project Glorious Contextubot, two recent news reports that use TV News Archive data, and fact-checks of TV appearances by the DNC chair and the president.

Fueled by TV News Archive, the Glorious Contextubot is making progress

Let’s say a friend posts a YouTube video link to a politician’s statement on Facebook, but you have a feeling it’s taken out of context. The clip is tightly edited, and you’re curious to see the rest of the statement. Was the politician answering a question? Was the statement part of a larger discussion?

Enter the Glorious ContextuBot. For the past nine months, veteran media innovators Mark Boas and Laurian Gridnoc of Hyperaudio and Trint, led by the Internet Archive’s own Dan Schultz, senior creative technologist of the TV News Archive, have been building a prototype of the Contextubot, fueled by the TV News Archive. The Contextubot is one of 20 winners of the Knight Prototype Fund’s $1 million challenge, announced in June 2017.

With the ContextuBot, it’s possible to use video to search video. Just paste a link to a video snippet into an interface and then pull up a transcript that puts things in context of what came before and after. Built from the Duplitron 5000, an audio fingerprinting tool Schultz developed to track political ads for the Political TV Ad Archive, the ContextuBot demonstrates how open technology built by the TV team can be repurposed and improved by motivated technologists – one that’s already captured the attention of the University of Iowa Informatics department, which is considering adopting it for researchers.

To date, the team has:

  • Made it easier to scale audio search. It’s now possible to scale up and down audio fingerprint finding within a corpus of TV news by adding or removing individual computers or compute clusters.  Our Duplitron would take eight hours to search a year of television, but the ContextuBot makes it much easier to spread that computing across multiple machines.
  • Built a demo interface. You can see a clip in context with a transcript of what comes before and after. Click on a word in the transcript, and you’ll be able to jump to that point in the video stream.
  • Begun to explore a “comic view.”  The team’s biggest goal is to explore ways to communicate the essence of a longer clip in a short amount of time.  One approach: converting video into a comic. This would set the groundwork for automatically extracting (and rendering) a storyboard from a video clip.

The team will present the prototype shortly before the International Symposium of Online Journalism conference in Austin in April 2018.


The Washington Post finds stark differences in cable TV coverage of Jared Kushner

After a heavy news week of developments related to Jared Kushner, President Trump’s son-in-law and a senior adviser, The Washington Post’s Philip Bump dug into the TV News Archive and found that while MSNBC and CNN had numerous mentions of Kushner’s name, Fox News had just ten.


The Washington Post examines coverage of Parkland shooting

Rachel Siegal used the TV News Archive to compare coverage of the Parkland shooting with several other high-profile shootings, and found that this time cable TV attention spans are a bit longer.


Fact-Check: the DNC raised record-making amounts in January. (Two Pinocchios)

In a recent interview, Democratic National Committee Chairman Tom Perez said, “We raised more money in January… of 2018 than any January in our history. So if the question is, ‘Do we have enough money to implement our game plan?’ Absolutely.”

This claim earned “two Pinocchios” from Salvador Rizzo, reporting for The Washington Post’s Fact Checker:  the “DNC raised $6 million in January 2018… That was below what it raised in January 2014 ($6.6 million), January 2012 ($13.2 million), January 2011 ($7.1 million) and January 2010 ($9.1 million).”  A spokesman for Perez “backed off from those comments when we reached out with FEC figures that told a different story.”


Fact-Check: Congressman fears NRA downgrade for gun legislation (misleading)

In a meeting with lawmakers to talk gun legislation, President Donald Trump suggested that an age requirement increase for purchasing guns was not included in a 2013 reform effort by Rep. Pat Toomey, R., Pa., “because you’re afraid of the NRA, right?”

Reporting by FactCheck.org’s Eugene Kiley, Lori Robertson, and Robert Farley calls this statement misleading.  “As a result of the legislation, Toomey’s rating with the NRA dropped from an “A” to a “C,” and the endorsements and contributions Toomey got from the NRA in previous House and Senate races disappeared. In 2016, the NRA stayed out of Toomey’s Senate race altogether; his Democratic opponent, Katie McGinty, had an “F” grade from the NRA. In that race, Toomey got the endorsement of a gun-control group, Everytown for Gun Safety, which ran ads supporting him.”


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McConnell, Schumer, Ryan, Pelosi fact-checked clips featured in new TV News Archive collections

Today the Internet Archive’s TV News Archive unveils growing TV news collections focused on congressional leadership and top Trump administration officials, expanding our experimental Trump Archive to other newsworthy government officials. Together, all of the collections include links to more than 1,200 fact-checked clips–and counting–by our national fact-checking partners, FactCheck.org, PolitiFact, and The Washington Post‘s Fact Checker.

These experimental video clip collections, which contain more than 3,500 hours of video, include archives focused on Senate Majority Leader Mitch McConnell, R., Ky.; Sen. Minority Leader Charles (“Chuck”) Schumer, D., N.Y.; House Speaker Paul Ryan, R., Wis.; and House Minority Leader, Nancy Pelosi, D., Calif., as well as top Trump officials past and present such as Secretary of State Rex Tillerson and former White House Press Secretary Sean Spicer.

Download a csv of fact-checked video statements or see all the fact-checked clips.

Visit the U.S. Congress archive.

Visit the Executive Branch archive.

Visit the Trump Archive.

We created these largely hand-curated collections as part of our experimentation in demonstrating how Artificial Intelligence (AI) algorithms could be harnessed to create useful, ethical, public resources for journalists and researchers in the months and years ahead. Other experiments include:

  • the Political TV Ad Archive, which tracked airings of political ads in the 2016 elections by using the Duplitron, an open source audio fingerprinting tool;
  • the Trump Archive, launched in January;
  • Face-O-Matic, an experimental Slack app created in partnership with Matroid that uses facial detection to find congressional leaders’ faces on TV news. Face-O-Matic has quickly proved its mettle by helping our researchers find clips suitable for inclusion in the U.S. Congress Archive; future plans include making data available in CSV and JSON formats.
  • in the works: TV Architect Tracey Jaquith is experimenting with detection of text in the chyrons that run on the bottom third of cable TV news channels. Stay tuned.

Red check mark shows there’s a fact-check in this footage featuring House Minority Leader Nancy Pelosi, D., Calif. Follow the link below the clip to see the fact-check, in this case by The Washington Post’s Fact Checker.

At present, our vast collection of TV news –1.4 million shows collected since 2009–is searchable via closed-captioning. But closed captions, while helpful, can’t help a user find clips of a particular person speaking; instead, when searching a name such as “Charles Schumer” it returns a mix of news stories about the congressman, as well as clips where he speaks at news conferences, on the Senate floor, or in other venues.

We are working towards a future in which AI enrichment of video metadata will more precisely identify for fact-checkers and researchers when a public official is actually speaking, or some other televised record of that official making an assertion of fact. This could include, for example, camera footage of tweets.

Such clips become a part of the historical record, with online links that don’t rot, a central part of the Internet Archive’s mission to preserve knowledge. And they can help fact-checkers decide where to concentrate their efforts, by finding on-the-record assertions of fact by public officials. Finally, these collections could prove useful for teachers, documentary makers, or anybody interested in exploring on-the-record statements by public officials.

For example, here are two dueling views of the minimum wage, brought to the public by McConnell and Schumer.

In this interview on Fox News in January 2014, McConnell says, “The minimum wage is mostly an entry-level wage for young people.” PolitiFact’s Steve Contorno rated this claim as “mostly true.” While government statistics do show that half of the people making the minimum wage are young, 20 percent are in their late 20s or early 30s and another 30 percent are 35 or older. Contorno also points out that it’s a stretch to call these jobs “entry-level,” but rather are “in the food or retail businesses or similar industries with little hope for career advancement.”

Schumer presents a different assertion on the minimum wage, saying on “Morning Joe” in May 2014 that with a rate of $10.10/hour “you get out of poverty.” PolitiFact’s Louis Jacobson rated this claim as “half true”: “Since the households helped by the $10.10 wage account for 46 percent of all impoverished households, Schumer is right slightly less than half the time.”

These new collections reflect the hard work of many at the Internet Archive, including Robin Chin, Katie Dahl, Tracey Jaquith, Roger MacDonald, Dan Schultz, and Nancy Watzman.

As we move forward, we would love to hear from you. Contact us with questions, ideas, and concerns at tvnews@archive.org. And to keep up-to-date with our experiments, sign up for our weekly TV News Archive newsletter.

 

Internet Archive’s Trump Archive launches today

The Trump Archive launches today with 700+ televised speeches, interviews, debates, and other news broadcasts related to President-elect Donald Trump, created using the Internet Archive’s TV News Archive.

A work in progress, the growing collection now includes more than 520 hours of Trump video. The earliest excerpt dates from December 2009, and the collection continues through the present. It includes more than 500 video statements fact checked by FactCheck.org, PolitiFact, and The Washington Post’s Fact Checker covering such controversial topics as immigration, Trump’s tax returns, Hillary Clinton’s emails, and health care.

Full list of fact checks with links to video statements in TV News Archive.

Visit the Trump Archive.

Reporters, researchers, Wikipedians, and the general public are invited to quote, compare and contrast televised statements made by Trump.

  • Use clips in your articles and videos.
  • Create supercuts on topics like Trump’s perspectives of the US press, made with our online “Popcorn” video editor.  
  • Let us know what content we are missing.  
  • If you have the technical resources, help us enhance search and discovery by collaborating in experiments to apply artificial intelligence-driven facial recognition, voice identification, and other video content analysis approaches.
  • How would you like to use such an archive?  Comment below, or write us info@archive.org

Why a Trump Archive?

We draw on this material, and our experience with building the successful Political TV Ad Archive, to create a curated collection of material related to Trump, with an emphasis on fact-checked statements. The video is searchable, quotable, and shareable on social media.

In response to requests by our fact checking partners on the Political TV Ad Archive project and other media, we hope to provide assistance for those tracking Trump’s evolving statements on public policy issues.

For example: in July 2016, Trump told ABC’s George Stephanopoulos, “I have no relationship with Putin…I don’t think I’ve ever met him.” Stephanopoulos pressed him on this point during the interview, saying that Trump had previously claimed a relationship with him. PolitiFact ruled this statement by Trump as a “full flip flop”: “Trump’s denial of a relationship with Putin contradicted what he had said on multiple previous occasions.”

By providing a free and enduring source for TV news broadcasts of Trump’s statements, the Internet Archive hopes to make it more efficient for the media, researchers, and the public to track Trump’s statements while fact-checking and reporting on the new administration. The Trump Archive can also serve as a rich treasure trove of video material for any creative use: comedy, art, documentaries, wherever people’s inspiration takes them.

We consider the Trump Archive to be an experimental model for creating similar archives for other public officials. For example, we’ll explore the idea of creating curated collections for Trump’s nominees to head federal agencies; members of Congress of both parties (for example, perhaps the Senate and House majority and minority leadership); Supreme Court nominees, and so on.

While we’ve largely hand-curated this collection, we hope to collaborate with researchers to apply machine intelligence to expand this collection, building others and making search of our entire TV library vastly more efficient.

Such experimentation builds on our experience with first prototyping and then developing the the Political TV Ad Archive. Our first collection of political TV ads, covering ads aired in Philadelphia during the 2014 mid-term elections, was built largely by hand. However, in preparation for the Political TV Ad Archive, we created a new open source tool, the Duplitron, that was able to identify ad airings by deploying audio fingerprinting. During the course of the project, we collected nearly 3,000 ads and documented more than 364,000 ad airings.

Why now?

Just because something is broadcast or posted on the internet doesn’t mean it’s forever. Reporters and the public may take it for granted that a news story or a piece of broadcast video is only a google search away, but as newspapers, companies, and organizations fail and change, often vital information is lost. The web is far more fragile than is generally understood.

The Internet Archive’s core mission is to preserve and make accessible our cultural heritage. For example, the Wayback Machine preserves websites over time, so if pages or sites are deleted, they can still be found. For example, Rachel Maddow of MSNBC reported on how the president-elect had deleted a web page from the official transition website that had touted Trump properties.

We also preserve political and news content through the TV News Archive, which contains news broadcasts by major networks back to 2009, searchable via closed captioning. The Political TV Ad Archive archives 2016 election ads along with relevant fact checks and follow-the-money reporting by our journalism partners. Our Political Campaign web archive is preserving election-related online media, such as select candidate and political groups’ websites and Twitter and Instagram feeds.

What’s next

The Trump Archive is a work in progress; we will continue to refine the content. We hope to work with others to broaden the materials available, to make search more efficient, and otherwise make it more useful for the public. We’d like you feedback and suggestions.

The great American author William Faulkner wrote, “The past is never dead. It’s not even past.” We believe that the Trump Archive, in preserving the past, can help the public engage more knowledgeably with our future.

Many thanks to the thoughtful contributions of Robin Chin, Jessica Clark, Katie Dahl, Katie Donnelly, John Gonzalez, Wendy Hanamura, Tracey Jaquith, Jeff Kaplan, Roger Macdonald, Ralf Muehlen, Craig Newmark, Sylvia Paull, Alexis Rossi, Dan Schultz, Nancy Watzman, our Partners & Funders and the Vanderbilt Television News Archive – on whose shoulders we stand.

A Year-end Message from the TV News Archive

by Katie Donnelly

Over the past extremely unpredictable election year, the Internet Archive invented new methods and tools to give journalists, researchers, and the public the power to access, scrutinize, share, and thoroughly fact-check political ads, presidential debates, and TV news broadcasts.

Our efforts were designed to help citizens better understand the patterns of political messages designed to persuade them and find factual, reliable information in what is disturbingly being seen as a “post-truth” world.

The Political TV Ad Archive project proved to be highly useful to our high-profile fact-checking partners, as well as reporters at an array of outlets including The New York Times, The Washington Post, FOX News, The Economist, The Atlantic, and more. By providing data about when, where, and how many times political ads aired on TV in key markets, the project unlocked new creative potential for data reporters to analyze how campaigns and outside groups were targeting messages to voters in different locations.

Breaking events, like political debates and speeches, also offered a chance for archived TV content to shine, allowing reporters to isolate and share clips in near-real time, and fact-checkers to harvest dubious statements for further exploration. In addition, the project’s experience with developing audio fingerprinting (through a new invention we call the Duplitron) for identifying instances of ads inspired a new use: tracking candidate debate sound bites in subsequent TV news shows.

In this way, reporters and researchers were able to analyze and report on which political statements were trending across different TV programs. This provided a way to show how political statements were trending across various networks, revealing the ideological, and agenda-setting and other editorial choices made by news producers about what issues to highlight and overlook.

screenshot-2016-12-19-13-21-14

As Roger Macdonald, director of the TV News Archive, wrote to project partners: “Citizens will increasingly hunger for sound information to inform wise electoral decisions. With our Republic being riven by increasing socio-political chaos and infectious divisions, whose magnitude has not been seen since before our Civil War, we think there are uncommon opportunities to serve citizens with the information for which they will increasingly yearn. We have an historic opportunity to thoughtfully place some grains of sand on the balance pan of reason.”

The project was supported by a generous grant from the Knight News Challenge, funded in partnership with the Knight Foundation, the Democracy Fund, the Hewlett Foundation and the Rita Allen Foundation, and received additional support from the Rita Allen Foundation, the Democracy Fund, PLCB Foundation, Craig Newmark, Christopher Buck, and others

Here is a quick look at project accomplishments:

Political TV Ad Archive

  • Total number of archived ad views, most embedded in partner sites: 2,036,063
  • Number of ads collected: 2,991
  • Political ads broadcast 364,822 times over 26 markets
  • Number of fact and source checks: 131
  • Press coverage: 156 articles

Katie Donnelly is associate director at Dot Connectors Studio, a Philadelphia-based strategy firm that has worked with the Political TV Ad Archive.

How the Internet Archive is hacking the election

There are thirteen days until Election Day — not that we’re counting.

In this most bizarre, unruly, terrifying, fascinating election year, the Internet Archive has been in the thick of it. We’re using technology to give journalists, researchers and the public the power to take the political junk food that’s typically spoon fed to all of us—the political ads, the presidential debates, the TV news broadcasts—and help us to scrutinize the labels, dig into the content, and turn that meal into something more nutritious.

political ad archivePolitical ads. We’ve archived more than 2,600 different ads over at the Political TV Ad Archive and used the open source Duplitron created by senior technologist Dan Schultz to count nearly 300,000 airings of the TV ads across 26 media markets. We’ve linked the ads to OpenSecrets.org information on the sponsors—whether it’s a super PAC, a candidate committee, or a nonprofit “dark money” group.

Journalists have used the underlying metadata to visualize this information creatively, whether it’s the moment when anti-Trump ads started popping up in Florida (FiveThirtyEight.com), revealing how Ted Cruz favors “The Sound of Music”  (Time.com), or turning the experience of being an Iowa voter deluged with campaign ads into an 8-bit arcade-style video game (The Atlantic).

Meanwhile, our fact checking partners at FactCheck.org, PolitiFact, and The Washington Post’s Fact Checker, have fact checked 116 archived ads and counting, not just for the presidential candidates but for U.S. Senate, House, and local campaigns as well. Of the 70 ads fact check by PolitiFact reporters, nearly half have earned ratings ranging from “Mostly false” to “Pants on Fire!”

Example: this “Pants on Fire!” ad played nearly 300 times in Cleveland, Ohio, in August, where Democrat Ted Strickland is facing incumbent Senate Rob Portman, a Republican, in a competitive race.  The claim: that as governor, Democrat Ted Strickland proposed deep budget cuts and then “wasted over $250,000 remodeling his bathrooms at the governor’s mansion.” While it’s true Strickland proposed budget cuts in the wake of the 2008 financial crisis, the money used to renovate the governor’s mansion didn’t come from that pool of money. What’s more, the bathrooms in question were not for the governor’s personal use, but rather for tourists who come to visit the mansion.

Presidential debates. In the recent presidential debates, the Internet Archive opened up the TV News Archive to offer near real-time broadcasts while the candidates were still on the stage. Journalists and fact checkers used this online resource to share clips of key points in the debate.

Example: during the third presidential debate, Farai Chideya, a reporter for FiveThirtyEight.com, linked to this clip in a live blog about the debate, noting that abortion is a key issue for Trump’s core supporters.

Twenty-five hours after the debate, we learned that the public made 85 quotes from our TV News Archive debate footage, and that viewers played these more than one million times—a healthy response to this brand new experiment.

TV News. When the debates were over, we used the Duplitron on TV news to tally which debate clips were shared on such networks as CNN, FOX News, and MSNBC and shows such as “Good Morning America” and the “Today show.” Journalists used our downloadable data to create visualizations to show how TV News shows present the debates to viewers.

nytExample: this interactive visualization in The New York Times shows readers how the different cable news networks presented the first debates, and highlights the differences between them.

The Wall Street Journal, the Economist, Fusion and The Atlantic all have used the data to visualize how the debates were portrayed for viewers. In addition, we’re keeping our eyes open and Duplitron turned on for tracking how TV news shows cover other key video. For example, we have data on how TV news shows used clips from the 2005 “Access Hollywood” tape, in which Trump bragged about groping women, and his subsequent apology.

In the thirteen days remaining before the election, we’ll continue to track airings of political ads in key battleground state markets, work with fact checking and journalist partners, and stay on the TV news beat with attention to breaking news.

And when it’s all over, we’re looking forward to working with our partners to figure out what just happened, what we’ve learned, and how we can help in the future.

 

Internet Archive data fuels journalists’ analyses of how TV news shows covered prez debate

The presidential debate between Hillary Clinton and Donald Trump on September 26 drew an audience of 84 million, shattering records. It was also a first for the Internet Archive, which made data publicly available, for free, on how TV news shows covered the debate. These data, generated by the Duplitron, the open source tool used to generate counts of ad airings for the Political TV Ad Archive, also is able to track coverage of specific video clips by TV news shows.

Download TV News Archive presidential debate data here.

Journalists took these data and crunched away, creating novel visualizations to help the public understand how TV news presented the debates.

The New York Times created a visual timeline of TV cable news coverage in the 24 hours following the presidential debate, with separate lines for CNN, MSNBC, and Fox News. Below the time line were short explanations of the peaks and how the different networks varied in their presentations even when they all covered roughly the same ground. The project was the work of Jasmine C. Lee, Alicia Parlapiano, Adam Pearce, and Karen Yourish. For much of the day on Sept. 29, it was featured at the top of the New York Times website.

screenshot-2016-09-29-14-39-21

To see more visualizations created by journalists using TV News Archive data following the first presidential debate, visit the Political TV Ad Archive.

The Internet Archive will make similar data available on the upcoming vice presidential debate, as well as the remaining presidential debates. This effort is part of a collaboration with the Annenberg Public Policy Center to study how voters learn about candidates from debates.

 

 

Three takeaways after logging 1,032 political ads in the primaries

The Political TV Ad Archive launched on January 22, 2016, with the goal of archiving airings of political ads across 20 local broadcast markets in nine key primary states and embedding fact checks and source checks of those ads by our journalism partners. We’re now wrapping up this first phase of the project, and are preparing for the second, where we’ll fundraise so we can apply the same approach to political ads in key 2016 general election battleground states.

But first: here are some takeaways from our collection after logging 1,032 ads. Of those ads, we captured 263 airing at least 100 times apiece, for a total all together of more than 145,000 airings.

1. Only a small number of ads earned “Pants on Fire!” or “Four Pinocchio” fact checking ratings. Just four ads received the worst ratings possible from our fact-checking partners.

Donald Trump’s campaign won the only “Pants on Fire” rating awarded by fact checking partner PolitiFact for a campaign ad: “Trump’s television ad purports to show Mexicans swarming over ‘our southern border.’ However, the footage used to support this point actually shows African migrants streaming over a border fence between Morocco and the Spanish enclave of Melilla, more than 5,000 miles away,” wrote PolitiFact reporters C. Eugene Emery Jr. and Louis Jacobson in early January, when Trump released the ad, his very first paid ad of the campaign. The ad aired more than 1,800 times, most heavily in the early primary states of Iowa and New Hampshire.

Trump also won a “four Pinocchio” rating from the Washington Post’s Fact Checker for this ad which charges John Kasich of helping “Wall Street predator Lehman Brothers destroy the world economy.” “[I]t’s preposterous and simply not credible to say Kasich, as one managing director out of 700, in a firm of 25,000, “helped” the firm “destroy the world economy,” wrote reporter Michelle Ye Hee Lee.

Two other ads received the “four Pinocchio” rating from the Washington Post’s Fact Checker. This one, from Ted Cruz’s campaign, claims that Marco Rubio supported an immigration plan that would have given President Obama the authority to admit Syrian refugees, including ISIS terrorists. “[T]his statement is simply bizarre,” wrote Glenn Kessler. “With or without the Senate immigration bill, Obama had the authority to admit refugees, from any country, under the Refugee Act of 1980, as long as they are refugees and are admissible….What does ISIS have to do with it? Nothing. Terrorists are not admissible under the laws of the United States.”

This one, from Conservative Solutions PAC, the super PAC supporting Rubio, claims that there was only one “Republican helpful” who had “actually done something” to dismantle the Affordable Care Act, by inserting a provision preventing protection for insurance companies from losses if they didn’t do accurate estimates on the premiums in first three years of the law. “Rubio goes way too far in claiming credit here,” wrote Kessler. “He raised initial concerns about the risk-corridor provision, but the winning legislative strategy was executed by other lawmakers.”

Overall, our fact-checking and journalism partners—the Center for Responsive Politics, the Center for Public IntegrityFactCheck.org, PolitiFact, and the Washington Post’s Fact Checker—wrote 57 fact- and source-checks of 50 ads sponsored by presidential campaigns and outside groups. (The American Press Institute and Duke Reporters’ Lab, also partners, provided training and tools for journalists fact checking ads.)

Of the 25 fact checks done by PolitiFact, 60 percent of the ads earned “Half True,” “Mostly True,” and “True” ratings, with the remainder earning “Mostly False,” “False,” and “Pants on Fire” ratings. The Washington Post’s Fact Checker, the other fact-checking group that uses ratings, fact-checked 11 ads. Of these, seven earned ratings of three or four Pinocchios. A series of ads featuring former employees and students denouncing Trump University, from a “dark money” group that doesn’t disclose its donors, earned the coveted “Geppetto Checkmark” for accuracy. Those ads aired widely in Florida and Ohio leading up to the primaries there.

The ad that produced the most fact checks and source checks was this one from the very same group, the American Future Fund, for an attack ad on John Kasich. Robert Farley of FactCheck.org wrote, “An ad from a conservative group attacks Ohio Gov. John Kasich as an ‘Obama Republican,’ and misleadingly claims his budget ‘raised taxes by billions, hitting businesses hard and the middle class even harder.'” PolitiFact Ohio reporter Nadia Pflaum gave the ad a “False” rating; Michelle Ye Hee Lee of the Washington Post’s Fact Checker awarded it “Three Pinocchios.” The Center for Public Integrity described the American Future Fund as “a conservative nonprofit linked to the billionaire brothers Charles and David Koch that since 2010 has inundated federal and state races with tens of millions of dollars.”

This ad from Donald Trump’s campaign earned a “Pants on Fire” rating from PolitiFact.

2. Super Campaign Dodger, and other creative ways to experience and analyze political ads. Journalists did some serious digging into the downloadable metadata the Political TV Ad Archive provides here to analyze trends in presidential ad campaigns.

The Economist mashed up data about airings in Iowa and New Hampshire with polling data and asked the question: Does political advertising work? The answer—”a bit of MEH” (or, “minimal-effects hypothesis”)—in other words, voters are persuaded, but just the littlest bit.

Farai Chideya of FiveThirtyEight and Kate Stohr of Fusion delved into data on anti-Trump ads airing ahead of the Florida primary—which Trump went on to win handily, despite the onslaught.

Nick Niedzwiadek plumbed the collection when writing about political ad gaffes for The Wall Street Journal. Nadja Popovich of The Guardian graphed Bernie Sanders’s surge in ad airings in Nevada, ahead of the contest there.

William La Jeunesse of Fox News reported on negative ads here. Philip Bump of The Washington Post used gifs to illustrate just how painful it was to be a TV-watching voter in South Carolina in the lead up to the primary there.

And in what was the most interactive use of the project’s metadata, Andrew McGill, a senior associate editor for The Atlantic, created an old-style video game, where the viewer uses the space key on a computer keyboard to try to dodge all the ads that aired on Iowa airwaves ahead of the caucuses there. For links to other journalists’ uses of the Political TV Ad Archive, click here.

via GIPHY
3. Candidates’ campaigns dominated; super PACs favored candidates who failed. In our collection, candidates’ official campaigns sponsored the most ad airings—63 percent. Super PACs accounted for another 27 percent, and nonprofit groups, often called “dark money” groups because they do not disclose their donors, accounted for nine percent of ad airings.

Bernie Sanders‘ and Hillary Clinton‘s campaigns had the most ad airings—29,347 and 26,891 respectively. Of the GOP candidates, who faced a more divided competition, it was Marco Rubio’s campaign that had the most airings—11,798—and Donald Trump was second, with 9,590. However, in the Republican field, super PACs played a much bigger role, particularly those advocating for candidates who have since pulled out of the race. Conservative Solutions PAC, the super PAC that supported Marco Rubio in his candidacy, showed 12,851 airings; Right to Rise, which supported Jeb Bush, had 12,543.

This pair of issue ads sponsored by the AARP (aka the American Association of Retired People), aired at least 9,653 times; the ads focus on social security and have been broadcast across the markets monitored by the Political TV Ad Archive.

The biggest non-news shows that featured political ads were “Jeopardy!,” “Live With Kelly and Michael,” and “Wheel of Fortune.” Fusion did an analysis that showed that the most popular entertainment shows targeted by presidential candidates and mashed it up with Nielsen data about viewership. For example, Bernie Sanders’ campaign favored “Jimmy Kimmel Live,” while Hillary Clinton’s campaign likes “The Ellen Degeneres Show.”

 

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The Political TV Ad Archive–which is a project of the Internet Archive’s TV News Archive–is now conducting a thorough review of this project, which was funded by a grant from the Knight News Challenge, an initiative of the John S. and James L. Knight Foundation. The Challenge is a joint effort of the Rita Allen Foundation, the Democracy Fund, and the Hewlett Foundation.

Stay tuned for news of the Political TV Ad Archive’s plans for covering future primaries in California, New York, and Pennsylvania, and beyond, our fundraising for the second phase of this project: fundraising to track ads in key battleground states in the general elections.

This post is cross posted at the Political TV Ad Archive.