(Educational) Film of the Week: Now is the Time (1967)

The Internet Archive’s educational film collection is particularly rich in films from the 1960s and 1970s. As a result, events and movements of national and international important like the Vietnam War (Interviews with My Lai veterans (1970)) and the Civil Rights movement (Civil rights movement: the North (1966)) are well represented.

One of the more interesting and hard-to-find ones is surely Now is the Time (1967) featuring Ossie Davis and Ruby Dee (a couple in real life).

Davis and Dee participated in a variety of similarly themed film, including some in our collection like Harriet Tubman and the Underground Railroad (1964).

Produced for NBC’s local affiliate in Philadelphia and originally broadcast on December 13, 1967 (a few weeks before the passage of the Civil Rights Act and Martin Luther King Jr’s assassination), the tone of Now is the Time is that of reporting on history as it happens. Although it does not pretend to impartiality – the two hosts act as voices-of-conscience and often speak  in the first person – it cover the decade’s events succinctly and accurately: a story of anger but also of a people of “remarkable strength.” Archival footage, interviews, songs and music compliments the evocative staged vignettes between Davis and Dee in the studio.

The film won a number of awards and was featured in a number of prominent publications about educational film, including Richard A. Maynard’s The celluloid curriculum: how to use movies in the classroom (1971, see page 29) and was even the subject of a recent Master’s thesis (JoyEllen Freeman, Portrayal of Power: Black Nationalism in the Documentary Now Is the Time, University of Georgia, 2011)

This a wonderful example of how programs on current affairs that by the 1960s had transitioned from the newsreel to the TV set, where often repurposed in the opposite direction; transferred on 16mm these “films” often had a second life in the educational and non-thetrical market. Indeed, it is striking to find a film as opinionated and potentially controversial as The Time is Now  in the curriculum of public schools (in this case in the state of Pennsylvania). This is just another indication of how varied, transmedial and socioculturally rich the medium of the educational film was during its heyday.

Dimitrios Latsis

CLIR-Mellon Postdoctoral Fellow in Data Curation for the Visual Studies, The Internet Archive

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One Response to (Educational) Film of the Week: Now is the Time (1967)

  1. the sad thing is with everything going on there will always be racism, its up to the person who’s dealing with it to rise above it. race should never stop you from being you
    no matter who you are.

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