The Real Mad Men

What do Susan Sarandon, Frosty the Sno-cone Machine, Chuck Norris, Florence Henderson and Elsie the Cow have in common? They are all in vintage television commercials in the new Adviews Collection at

Over 8,500 very cool, funny, weird and nostalgic old commercials of 240 different brands were digitized by Skip Elsheimer of AV Geeks at the request of the Duke University Library’s Digital Collection. These commercials were created or collected by the ad agency Benton & Bowles or its successor, D’Arcy Masius Benton & Bowles (DMB&B).

A big thank you to duke Will Sexton and Sean Aery from Duke University for this fantastic contribution. As a big fan of Mad Men and having grown up during this era it is a lot of fun to see these cultural relics.

Check it out.

-Jeff Kaplan

One thought on “The Real Mad Men

  1. Bill Pooler

    B&B is a trove of oldies — the agency was well known for the demonstration-type tv ads sic. “9 out of 10 women love the feel of Palmolive” or “Prell makes other shampoos lose their lustre” –anyway, fans of “Mad Men”, believe me the Drapers and Sterlings may have gone down to the lobby floor bar on occasion but bar carts in every office were not encouraged at B&B in the early 60s — my dad was a Sr. VP there at the time.

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