From of the leader of the Wayback Machine project:
Lucy (17 year old girl from SF) setup TrumpScratch.com
She changed the site to KittenFeed.com
At some point KittenFeed.com was re-directed to the Wayback Machine.
It overwhelmed our servers so our engineers re-configured our cache to support the 5 meg MP3 on the page (the Rick Roll audio).
KittenFeed.com appears now to have re-directed to facescratch.com, thereby not leveraging the Wayback Machine.
We found it interesting to see the Wayback Machine, meant for historical research, used on a live site.