The new TV News Archive, launched just over one month ago, was updated today with the addition of a super new feature: Search Inside shows.
It sounds simple enough for those familiar with the ubiquitous keyboard shortcut Ctrl+F…but it turns out that’s actually only 10% of you! So why use this feature when you’re browsing the TV News Archive of 500,000+ US TV News Shows? Several reasons:
1) More Better Context – The TV New search inside feature enables users to discover a word or combination of words within a show by highlighting the desired term in every segment where it occurs in a show. Furthermore, for every 1 minute segment where a term occurs, all accompanying closed captioning text is surfaced!
2) Less Background Noise – Columns of 1 minute segments that don’t contain a “search inside” term collapse so you can find exactly what you need faster.
3) Remedies the “Refer Problem” – About 80% of the time a user is referred to a TV News show page from a third party search engine, the user’s original search term doesn’t carryover. In other words, you land on a show page with zero terms highlighted, and that’s annoying. While we can’t exactly solve this problem, we can prescribe medication for the pain, “search inside.”
So now you know, go try it out for yourself! Here are just a couple amazing projects made possible by TV News, get inspired and show us how this tool helps you.