Publisher of 11:11 Press says it sells—rather than licenses—books to libraries for online lending to reach a broad audience.
The goal of 11:11 Press is to have its books in every library in the world, according to its founder and publisher, Andrew Wilt.
“We are big supporters of libraries because they allow equal access to knowledge and preserve culture,” said Wilt, whose independent press based in Minneapolis sells its books at a discount to nonprofits. “From a publishing standpoint, our authors care about being read so we want to get our books to as many people as possible.”
The Internet Archive recently bought the entire catalog of books from 11:11 Press and made them available online for controlled digital lending to one person at a time.
“Honestly, I don’t know why anyone would not want to have their books in a library, especially the Internet Archive, which is more relevant now than it has been any other time,” Wilt said. “It used to be the library of the future. But in our era of remote learning and people working from home, the Internet Archive is the library of the present. You don’t have to go into an actual physical building. It’s available for anyone with an internet connection. It’s probably the most relevant lending institution at the moment.”
In business for four years, 11:11 Press publishes an eclectic mix of titles that Wilt describes as “disruptive literature.” Its authors push the boundaries. Some books have a very heavy, theoretical and academic focus while others are about everyday working people. There are books of poetry, short stories, novels, and hybrid work. The aim is to give exposure to underrepresented voices and offer an alternative from what is produced by mainstream publishers.
“We’re kind of this lighthouse trying to find those people who are actively looking for something that’s new and exciting,” said Wilt.
From the 11:11 Press Catalog
In one of the 11:11 Press “theory fiction” titles, Zer000 Excess, images are “glitching out” within the text, leading the reader to consider what meaning is being created. Jake Reber wrote the book using Microsoft PowerPoint 2007 – the only version of the software with identifiable software features known to produce these “glitches.” Authors like Reber intentionally use these embedded software tools incorrectly in order to get distortion. “Like the early punk bands who put fuzz in their music, we’re trying to add that distortion in the work,” said Wilt.
Human Tetris merges digital dating in an all-too-honest newspaper style of queer dating profiles. It was written as a collaboration between two different voices building a lattice of interlocking online identities by Vi Khi Nao and Ali Raz.
The publisher features “dangerous writing,” which uses fiction as the buffer to draw on personal experience. For authors in this genre, fiction is the lie that tells the truth. “We want to encourage writers to go to those uncharted territories of the self. What you find might be hard to look at, but if you pull back the layers, there’s something unique and beautiful there.” Wilt said.
Jinnwoo (Ben Webb) is a writer, musician, visual artist, and author of the book Little Hollywood published by 11:11 Press. It consists of B-grade movie scripts with paper doll cut outs. The idea is to engage the reader by having them cut out the dolls and use the scripts. “Going to those dark places with honesty encourages the reader to be more mindful, more present, which leads to more empathy,” Wilt said.
Did you know? Thanks to the innovative partnership between the Internet Archive and Better World Books—our favorite online bookstore—patrons who browse to the 11:11 Press books at archive.org have a direct link to purchase new copies of the books in print via Better World Books.
“Small presses drive innovation.”
In its next catalog, 11:11 Press will be coming out with a 520-page Illustrated Old Testament and corresponding painting. This 9-by-12-inch book, which will sell for $150, is too religious for some and too secular for others, making it a perfect product for a small press, Wilt said. Another upcoming book will be a compilation of short stories by the late Peter Christopher who helped start the dangerous writing movement.
As a small press, Wilt said the focus isn’t to write with marketing in mind but rather for authors to write the stories only they can tell. The hope is for 11:11 Press to create something greater to help benefit society and get people to think in a different way. “Reading authors who courageously face their lives, their past, their future, encourages us, the readers, to do the same,” he said.
Wilt said he anticipates other independent publishers will follow suit in selling their works to the Internet Archive. “Small presses drive innovation. This is where experimentation occurs,” he said. “Our top priority is sharing knowledge.”